So… how do the search engines rank websites anyway?
That’s the million dollar question. Google, Yahoo, and MSN don’t have a thousand employees sitting by their PCs, surfing the web and manually ranking websites based upon their personal preference. Most of us already know that… But, what most don’t know is exactly what the 3 major search engines (Google, Yahoo, and MSN) are actually looking for when determining where sites will rank.
Without going into extreme detail, I’ll summarize the 3
major points you MUST know to rank highly
for your chosen keywords.
Google ranks websites by those that are deemed to have the most authority on the given topic/keyword.
Google pays much less attention to what is actually on your web page itself than what most people think. Yes, you heard me right. You don’t actually even need to mention your keyword anywhere on your website to rank highly for the keyword!
Google looks at who’s “voting” for a website, to determine how highly it ranks. If important sites are “voting” for your website, you will rank highly.
You must know EXACTLY why the top 10 ranked sites in Google are currently ranked where they are. You can’t guess by simply looking at their web page itself.
As I said above, what is on the web page itself has VERY little to do with the reason they’re ranked where they are. It has as little as 2% to do with their ranking…
Once you know, and can pinpoint on each of those 3 points mentioned above, I’ll go as far as saying that you can rank in the top 1-5 for ANY keyword you choose. Sure, some keywords will be more competitive than others, but as long as you’re not blindly “hoping and wishing”, and actually doing what is necessary to increase your rankings, you can achieve a top ranking for any keyword you want, period!
Today, I want to give you the opportunity to try out the search engine optimization tool that single handedly has allowed me and literally tens of thousands of others to get top Google rankings.
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